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The long tail wired6/29/2023 ![]() ![]() Anderson found himself blowing a pop quiz in the offices of a digital jukebox company called Ecast. The Long Tail began life in 2004 as an article for Wired after Mr. Chris Anderson popularized the concept in an October 2004 Wired magazine article, in which he mentioned, Apple and Yahoo! as examples of businesses applying this strategy. The term long tail has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. It was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award on 18 September 2006. The book was listed in The New York Times Nonfiction Best Sellers list. The book, Anderson's first, is an expansion of his 2004 article The Long Tail in the magazine. ![]() ![]() The book was initially published on July 11, 2006, by Hyperion. The Long Tail: Why the Future of Business Is Selling Less of More is a book by Chris Anderson, editor in chief of Wired magazine. ![]()
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